16 June, 2010

20+ Notable Food Trends

As with anything else--fashion, films, or technology, to name a few--the food industry has its fads, shifts, and trends.

A casual observer, I’ve witnessed a few notable shifts in the culinary world of late. The last couple of years has produced some new food trends, as well as revived some genuine old-timers, along with a few new and timely products. Perhaps some are just new to me (previously enjoyed among more esoteric crowds) or only new to the Pacific Northwest/West Coast.

I am by no means an expert on culinary trends, but I enjoy taking note of things I hadn't seen or eaten before. Following a good many food blogs, food writers, food photographers, product manufacturers, cookbook authors, and social media forums, I see fads and trends come and go. I also regularly check out cooking classes, networking events, new kitchen products, area restaurants, and area markets.

In my corner of the world, I've observed a good many interesting trends. Here are the most notable:
  1. Street food. While New York City has always had its street-food vendors, a lot of smaller cites (most notably Portland, OR) are enjoying a resurgence of street grub. This can be a fine way to combine the speed of fast-food (we do love a quick bite) with the freshness and variety of a restaurant. The mobile Skillet Street Food truck (an old airstream trailer) in Seattle has a huge following and I have yet to be in the same neighborhood where it is located for the day. It boasts hearty fare, including burgers and poutine. Move over, Ice Cream Truck! Now there’s something meatier!
  2. Provenance. People are working to make their communities sustainable. Many people are now professed locavores. Even successful chefs are brawling over meat that's shipped in rather than locally selected. It's becoming way more than just a fad, but an ardent way of life for some.
  3. Grass-fed beef. After the documentary film "Food, Inc." exposed the force-feeding methods of cows that are fed corn (which they cannot digest properly), grass-fed beef is being sought after more and more among conscientious meat eaters. In fact, most humane methods of raising livestock are slowly becoming preferences among those who keep track of their food and where it comes from.
  4. Rosé wine. This ain't your mother's glass of blush. A lot of vintners are making award-winning pink vintages that are winning over new (and old) wine enthusiasts. I currently have a couple bottles sitting in my wine rack, waiting for the right meal.
  5. Bacon. Okay, so the love of bacon is old news. But bacon has been showing up in all kinds of strange locales lately, I’m starting to wonder if it’s developing a food-identity crisis. It’s shown itself the last couple of years in the likes of cupcakes, chocolate bars, coffee (!), pancakes, cocktails (!), jam, vodka, and I even managed to acquire some “bacon soap” from a soap-making friend, as a gag gift). I even found a recipe for Bacon Macarons. For real, people. There's also a trend in people making their own bacon at home. Bacon appears to be at the top of its game right now.
  6. Beekeeping. I don’t know if it was the threat of possible bee endangerment, but something caused a sharp rise in the public interest of bees. There are a lot of urban and suburban backyard beekeepers in our neighborhoods (my ex-husband being one of them). Demand might also be a cause, as people are switching from processed sugar to honey and other sweeteners.
  7. Gluten-free foods. Where there is demand, new market niches will form. And with more and more people being diagnosed with Celiac disease, this is definitely a new addition to the world of products and restaurant fare in the last couple of years. During some health issues a couple of years ago, I wondered if I might be gluten-intolerant. I looked for cookbooks and products to substitute my regular diet and there were very few at that time. Now, you almost can't walk down the grocery aisle without bumping into Gluten-Free goods.
  8. Specialty sea salts. Sea salt has been enjoying a huge renaissance in this country for a while now. There are now, however, many unique flavor combination sea salts on the market. I recently acquired my first specialty sea salts ("Truffle Salt", "Chorizo Sea Salt" and "Lavendar-Rosemary Salt" from Secret Stash Sea Salts). Sea salts and salt seasonings have been the talk of the town for a while now, but it seems that the craze is turning into a long-term trend, and home cooks are experimenting more with all kinds of interesting sea-salt varietals. "Sea salt" has replaced "low sodium" on product labels.
  9. Homemade artisan breads. With the excitement over the "My Bread" and "Artisan Bread in Five Minutes a Day" cookbooks, home bread-baking has caught on again like wildfire. The most popular method lately, used in both cookbooks, is the no-knead bread-baking method. Both have you start the dough and let it sit for a while before baking. Lahey's method is to simply plop the dough in a cast iron or stoneware pot, and bake it right in that. Easy baking techniques are making it more accesible to the home baker. There are some interesting flavors of bread loaves that are enjoying popularity, such as Lahey's Coconut-Chocolate Bread.
  10. Whoopie Pies. I'd never even heard of them before this year, but I have been assured that they're an East-Coast tradition and have been around probably longer than I've been alive. They've suddenly gained popularity over here on the West Coast, and I see at least one blog per week with a new twist or version of the recipe. Home bakers, as well as professionals, have added this humble but tasty dessert to their repertoire of sweets.
  11. Pepper. With salt having its glorious hey day, pepper is coming right along on its own as well, thankyouverymuch. Black and red pepper are showing up in all kinds of unusual places, such as potato chips, popcorn, cookies, chocolate truffles, and even ice cream. 
  12. Kale. This was always just one of those greens in the market that I never gave a second glance to. Now, everyone is posting recipes for kale chips, sauteed kale, beans and kale, as well as adding it to eggs, stews, stir frys, and smoothies, among other things. It is, by far, the "in" green this year.
  13. Ramps. A cross between a wild leek, wild garlic, and a spring onion, this green veggie is also getting a lot of press lately outside of its usual habitat (Quebec and South Carolina). I've seen it on so many restaurant menus before, and had honestly never heard of it before this year. It's delicious and I'm pretty much a fan of anything even remotely reminiscent of "onion".
  14. Tap water. In case you hadn't heard (and honestly, how could you possibly not), bottled water is on its way out. Too much plastic garbage is horrifying when you look at the big picture. People are drinking straight from the tap again, or through tap filters. Stay hydrated, but utilize reusable bottles or just simply glasses.
  15. Unusual potato chips. I actually first noticed this last year in the UK. There were the most absurd flavors of "crisps" (my favorites being "Scottish Haggis" and "Australian BBQ Kangaroo"). As a joke, I returned home and presented Rick with a dozen different bags of strange flavors (which he actually enjoyed, to be fair). In the U.S., you previously got BBQ, sour cream and onion, classic (salt), and salt and vinegar. At some point, however, grocery stores seem to have suddenly stocked up on scads of new flavors, such as Seaweed, Honey Mustard, Philly Cheesesteak, Buffalo Wings, and Caesar Salad just to name a few. What ever happened to the simple elegance of a lightly salted chip? They are now buried under their Chili and Lime-flavored second cousins. (I guess I'm showing myself as potato purist.)
  16. Making your own sausages. Until this year, the only people I'd ever known to stuff and smoke their own sausages (except for those working in a charcuterie shop) was my ex-boyfriend's parents from Portugal. Small-town Europeans have always enjoyed this tradition. Now, however, the average American who, years prior, couldn't be bothered since a couple dozen smoked varietals sat in the average grocery store (and many more at the butcher), now seem to have backyard smokers. Now, the home sausage connoisseur is trying their hand at charcuterie techniques. A popular book may have helped this trend along, and made it more accessible to the home cook.
  17. Organic, single-origin chocolate. Chocolate made from beans from a single region (or even a single farm) are becoming popular. Blending chocolate has been done as long as chocolate has been around. But apparently, according to proponents of single-origin chocolate making, claim that some bean regions are superior and should be labeled, and sold, as such (much like wine). Single-source chocolate "tastings" are sprouting at local food festivals, chocolate shows, and other places. Like a lot of organic produce, organic chocolate is highly susceptible to pests, which make it a harder crop to cultivate, and for that reason, the pricing for organic chocolate reflects that, especially if paired with a single-origin status.
  18. Sous-vide cooking. A few highly notable chefs, such as Thomas Keller and Heston Blumenthal, use this age-old, highly technical method of cooking things in airtight bags at low temperatures (well below the boiling point) for long periods of time, often upwards of a day. This is something that experimental home cooks are fascinated with, and many are now using this method for specialty items in their own kitchens. You can even buy sous vide machines on Amazon.com now, although some even more experimental cooks make their own, such as The Seattle Food Geek.
  19. Raw foods. People are sick and tired of being sick and tired. They want to be healthy and eat (and therefore feel) well. One trend toward this goal is the raw (or living) foods movement. Many people have embarked on a diet of uncooked, unprocessed plants, sprouts, fruits, seeds, nuts, and grains. Raw foodists say that heating foods above 116 F degrees destroys enzymes that aid in food digestion and absorption. For maximum nutritional intake from a food source, it's best to eat it uncooked or barely heated or dried. There are many (un)cookbooks on the market with recipes for raw meals.
  20. Macarons. Not to be confused with coconut macaroons, these filled meringue confections are gaining intense popularity outside of their native France, not only in bakeries across the U.S. but in private homes. They are notoriously difficult to make--one wrong move and the batter is dead--and yet people are undauntedly trying their hand at various flavors and fillings for them.
Other notable trends I've observed are urban kitchen gardens, foraging for mushrooms and berries, the popularity of prunes (I only remember my grandmother eating them for, um, digestive assistance), people arguing over "pie vs. cake" (can't we all just get along?), green smoothies (adding greens to their smoothies is in), deconstructed dishes (traditional foods, not in their usual format), people ordering CSA boxes from their local farms, and a rise in internet cooking videos (from bloggers and chefs, as well as other professional sources, such as Rouxbe Online Video Cooking School).

I'd say the biggest overall trend is sustainability--do-it-yourself, local, healthy, and artisan products are drastically on the rise, versus the expensive, hands-off, imported versions of yore.

It's fascinating to observe supply and demand, as well as how TV, social-networking, blogs, and books can greatly influence the market, and determine what's in or out. Any food trends that you've noticed in your corner, or some that I've overlooked?


  1. Great list! I would also add nutella. I can't tell you how many recipes I've seen on blogs lately that use nutella.

  2. Well said! Great way to put a name to all the esoteric trends that pass like ships in the night. I always resist classifying myself under the foodie umbrella, but I look at your list & realize how many of us subscribe to most of these trends. Sheepishly I proclaim my guilt on many counts. The trend I'm most sick of has to be macarons.

  3. Yeah, Salty, I'm actually getting tired of the bacon craze myself. I really don't want it in my ice cream or cocktail, thanks.

  4. Great list! I've noticed most of these trends in Chicago, and have seen a couple others.

    The first is veal that is raised humanely. The meat is pink, not white, and chefs are trying to get the message to veal consumers that pink meat does not mean the veal is sub-par, but shows that the calf was allowed to graze with its mother.

    The second trend is wine in boxes. It is becoming more & more common among US and French vintners. Boxes are less expensive and a more sustainable option.

  5. Terry, great ones to add to the list, absolutely. Also, screw-top wine caps (no cork). It's been in for a few years now, but people are getting more used to corkless bottles, I think.

  6. Yes! I have grown to accept (and even like) screw caps, which I thought I never would.

    After reading your review of that terrible restaurant, I remembered another trend I've seen recently: gourmet popcorn. It seems to be served quite often at places like wine bars or "different" establishments like the one you went to.

  7. The bacon craze bothers me. I only eat ham, bacon, pork if I'm sure it has come from farm raised pigs. Much of the industry in Australia raise their pigs in stalls. Currently there are no laws against it.

  8. I've noticed a lot of roasted cauliflower on the food blogs. Also, re-creating uber-manufactured foods at home: pop-tarts, nutella, graham crackers, girl guide cookies, etc.

    Canada has always had ketchup chips, too, but definitely flavours like lime and black pepper are new. Haven't seen "roast chicken" or "prawn cocktail" (UK varieties) here yet though.

    One thing I'd like to see and haven't yet: naturally blue eggs from heritage chicken breeds. I know they exist and have eaten them on a farm. I think they'd catch on like crazy at farmers' markets.

  9. I'm hard pressed to see sustainability and locally grown organic produce as a vending machine gourmet by product...In Southern CA alone, farming is a 5.1 billion dollar industry that supports small business. Rethink your list and choose carefully.

  10. Dear Anonymous, I didn't say it was a PASSING trend. I said it was a somewhat NEW one to the average consumer.

    How about you rethink your comment.

    I appreciate "valuable" feedback, but not snarkiness nor anonymity. Both are cowardly.